据报道，国内首个女性视角连锁酒店品牌“Xanahotelle希岸酒店”日前在广州举行发布会。据悉，Xanahotelle希岸酒店的核心客群定位于当今时代的新女性，无论是商务出行还是私人度假，其致力于扮演全能“管家”，为顾客提供行程中的独特体验与贴心照料。
近年来，随着国内酒店市场细分的深化发展，针对不同细分市场的酒店品牌不断涌现。以薰衣草香为卖点的丽枫酒店，以迎合家庭住客的珠海长隆酒店，以粉色系为主调的香港朗廷酒店。业内人士称，这些酒店更加凸出经营的主题与格调，针对客户人群的个性化需求制造卖点。
首个女性视角酒店品牌的诞生，同样意在深耕细作，而个性化定制首先体现在目标人群的选择上。早在2001年，世界经济类权威杂志《经济学人》就曾提出过一个“单身女性经济”的概念，意思是说，作为国家化进程的必然产物，单身女性将逐渐成为经济发达国家的最大消费群体。同时，据最近的数据显示，在一般商旅客源中男性比例占60%以上，但进一步调研发现，在预订酒店方面女性决策比例已经占到49%。专家预计，随着女性在职场中的发展提升以及其在家庭中的作用，未来数年内，酒店客源中女性比例会大幅提升。
其次，不可否认的是，女性在住宿上有更为明确的需求，比如对于出门在外的女士们而言，化妆间里拥有指甲油、吹风机自然是极好的，可是如果能再配上指甲油风干机，卷发棒和直发板，就更好不过了。对此，Xana hotelle希岸酒店品牌创始人陆斯云表示，未来我们将会把“女性酒店客房”作为最好的产品展示和体验载体，把女性关注的健康、休闲、美容类产品信息都融入其中，与线上联动，打造一个女性相关产品的O2O(线上到线下)生态平台和社区。
有关专家分析，尽管国内对女性消费市场的引导和细分还处于萌芽阶段，但研究和探讨这一特定市场的消费特征和倾向，既是对女性的尊重和人文关怀，也是酒店适应市场竞争，走特色化经营的明智之举。未来酒店行业的发展趋势必是向买方市场靠拢。
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查看更多评论会员2923：好评
I have been staying in these hotel for the past two years. The first time, it wasnt that bad but it wasnt that great neither. Since then the hotel has done some renovations and the rooms look more modern with very comfortable beds and pillows, the linen has been upgraded as well. I think they have removed the nasty carpets in most of the rooms. The bathrooms look very clean and modern, at least in the family rooms. There used to work a front desk lady that was extremely rude and could barely speak any English but now there are working two ladies with a better attitude but still very poor English, yet they do try their best to communicate and they are way friendlier that the other one. The hotel offers a free shuttle bus to the airport. But if you come for the first time, you will have to pay for the ride to the airport, though it is not really a lot, about 15 or 20 CNY which it is nothing. For frequent guests, these shuttle bus will be free. They also give a free shuttle bus from the airport to the hotel, but I am not sure how this works. The breakfast is basically Chinese, the only Western would be coffee and toast, but no butter or jam. Overall, value for money is really good as they offer good rooms for a fair price. A similar hotel in Shanghais downtown will cost you at least double and I am not sure if you will find the same quality as this one. It is a far from Shanghai downtown but it is very close to Pudong Airport. There is a metro line nearby but definitely not walking distance. "Good pick-up service","Good value for money","Close to airport"
会员5327：好评
服务很完善，距离机场和地铁都比较近。
会员3722：好评
客观评价，优点:离机场近，且有免费送机服务。早餐就那样。缺点:房间隔音效果太差，隔壁洗澡冲水的声音都听得到，空调也老化，一打开，抽风声音像拖拉机，没法睡，幸好是冬天，不开空调盖厚点也能睡，淋浴头也是坏的