非标准住宿领域正在成为酒店业的下一必争之地。记者了解到,铂涛日前对房屋社交分享平台“朋友客”进行战略投资,此前如家也推出了民宿品牌“云上四季”,其他酒店集团也开始纷纷布局非标准住宿领域。分析认为,政策对非标准住宿的支持以及曾经的蓝海“中档酒店”竞争加剧,迫使以经济型酒店为代表的酒店集团开始进军这一领域,但是应该如何拓展非标准住宿市场,还有待进一步探索。
近日有消息称,房屋社交分享平台“朋友客”获得铂涛集团数百万元战略投资,加码非标准住宿领域。据了解,朋友客是一个房屋分享平台,通过熟人关系进行房屋共享,是基于三度好友机制类似Airbnb的房屋分享模式。据了解,铂涛是较早进入非标准住宿的经济型酒店连锁品牌,早在2014年,铂涛就成立了窝趣轻社区品牌,布局长租公寓。此后几大经济型酒店品牌也纷纷入局,华住除了做中高端度假品牌漫心外,还战略投资城品公寓。如家的公寓品牌“逗号公寓”去年下半年已经开业。今年3月,如家还启动了民宿运营,以合作形式将符合条件的民宿业主纳入旗下品牌“云上四季”民宿,如家对民宿业主只收取品牌服务费,免收加盟费和其他费用,引发业内高度关注。
事实上,非标准住宿市场上,除了这些新入局的经济型酒店集团以及原先单打独斗的单体酒店,各路资本也纷至沓来。
会员2923:好评
I have been staying in these hotel for the past two years. The first time, it wasnt that bad but it wasnt that great neither. Since then the hotel has done some renovations and the rooms look more modern with very comfortable beds and pillows, the linen has been upgraded as well. I think they have removed the nasty carpets in most of the rooms. The bathrooms look very clean and modern, at least in the family rooms. There used to work a front desk lady that was extremely rude and could barely speak any English but now there are working two ladies with a better attitude but still very poor English, yet they do try their best to communicate and they are way friendlier that the other one. The hotel offers a free shuttle bus to the airport. But if you come for the first time, you will have to pay for the ride to the airport, though it is not really a lot, about 15 or 20 CNY which it is nothing. For frequent guests, these shuttle bus will be free. They also give a free shuttle bus from the airport to the hotel, but I am not sure how this works. The breakfast is basically Chinese, the only Western would be coffee and toast, but no butter or jam. Overall, value for money is really good as they offer good rooms for a fair price. A similar hotel in Shanghais downtown will cost you at least double and I am not sure if you will find the same quality as this one. It is a far from Shanghai downtown but it is very close to Pudong Airport. There is a metro line nearby but definitely not walking distance. "Good pick-up service","Good value for money","Close to airport"
会员5327:好评
服务很完善,距离机场和地铁都比较近。
会员3722:好评
客观评价,优点:离机场近,且有免费送机服务。早餐就那样。缺点:房间隔音效果太差,隔壁洗澡冲水的声音都听得到,空调也老化,一打开,抽风声音像拖拉机,没法睡,幸好是冬天,不开空调盖厚点也能睡,淋浴头也是坏的