今年以来，国内经济型连锁酒店巨头铂涛、如家和华住先后陷入加盟商困境。3月23日，7天酒店20多名加盟商在长沙一家7天直营店维权。4月6日，如家大连招商会上，数十名沈阳加盟商现场讨说法。4月9日，华住总部被加盟商“围堵”。市场整体下滑，使大佬们不得不加快了转型的步伐。
今年5月，如家与HRS集团签署战略合作协议，以期吸引全球范围的客户和更多商旅客人。如家还推出了和颐、如家精选两个中档酒店品牌，但开店情况并不理想。
相对而言，华住在中档酒店品牌布局最为明确，2006年推出的中档品牌全季目前规模已经突破200家，成为目前国内发展速度最快的中档酒店品牌之一。6月14日，华住也在升任金辉为集团总裁的同时宣布将新战略转向非标住宿，发力“城家”公寓品牌。
除了引入中高端品牌和涉足海外市场，铂涛也推出长租公寓品牌“窝趣”，布局长租公寓领域。
对于转型之路，华美酒店顾问机构首席知识官赵焕焱认为，经济型酒店目前并未能引进国外有影响力的高端品牌。而中端酒店发展的关键在于所在地段的供求关系，如果所在地段高端酒店房价下行，就没有中端酒店发展的空间。而长租公寓都是低端路线，因为有品牌经营商雅诗阁等，发展太多也会供大于求。同时，住宿业整体市场的供大于求也是连锁酒店市场转型连连碰壁的根本原因。
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查看更多评论会员2923：好评
I have been staying in these hotel for the past two years. The first time, it wasnt that bad but it wasnt that great neither. Since then the hotel has done some renovations and the rooms look more modern with very comfortable beds and pillows, the linen has been upgraded as well. I think they have removed the nasty carpets in most of the rooms. The bathrooms look very clean and modern, at least in the family rooms. There used to work a front desk lady that was extremely rude and could barely speak any English but now there are working two ladies with a better attitude but still very poor English, yet they do try their best to communicate and they are way friendlier that the other one. The hotel offers a free shuttle bus to the airport. But if you come for the first time, you will have to pay for the ride to the airport, though it is not really a lot, about 15 or 20 CNY which it is nothing. For frequent guests, these shuttle bus will be free. They also give a free shuttle bus from the airport to the hotel, but I am not sure how this works. The breakfast is basically Chinese, the only Western would be coffee and toast, but no butter or jam. Overall, value for money is really good as they offer good rooms for a fair price. A similar hotel in Shanghais downtown will cost you at least double and I am not sure if you will find the same quality as this one. It is a far from Shanghai downtown but it is very close to Pudong Airport. There is a metro line nearby but definitely not walking distance. "Good pick-up service","Good value for money","Close to airport"
会员5327：好评
服务很完善，距离机场和地铁都比较近。
会员3722：好评
客观评价，优点:离机场近，且有免费送机服务。早餐就那样。缺点:房间隔音效果太差，隔壁洗澡冲水的声音都听得到，空调也老化，一打开，抽风声音像拖拉机，没法睡，幸好是冬天，不开空调盖厚点也能睡，淋浴头也是坏的