酒店人必须要充分利用现有的消费者购买行为,简化移动端预订流程,以防止客人在预定的最后一步从移动端跳去PC端完成预定。
人们常常从智能手机或平板电脑上开始计划旅行,但酒店人必须要充分利用现有的消费者购买行为,简化移动端预订流程,以防止客人在预定的最后一步从移动端跳去PC端完成预定。
随着酒店大力推行简化移动端预订过程,酒店人必须牢记,始于移动端的预定最终却往往于PC端完成。
最近,在Phocuswright(全球旅游业的权威研究机构)的一次名为“移动的突破点:智能手机是否已做好站在旅行规划的舞台中心的准备?”研讨会中,Phocuswright的研发副总裁Douglas Quinby和Google的产品营销经理Quinby指出,消费者,尤其是美国的消费者,非常乐于使用智能手机去浏览旅行目的地和酒店的相关信息。但当最终涉及到购买时,他们的兴趣就没有那么高了,尤其是相比于音乐,书籍和家庭用品等其他类别。
“我们可以注意到,有非常明显的从智能手机到PC端的转移,”他说。
会员2923:好评
I have been staying in these hotel for the past two years. The first time, it wasnt that bad but it wasnt that great neither. Since then the hotel has done some renovations and the rooms look more modern with very comfortable beds and pillows, the linen has been upgraded as well. I think they have removed the nasty carpets in most of the rooms. The bathrooms look very clean and modern, at least in the family rooms. There used to work a front desk lady that was extremely rude and could barely speak any English but now there are working two ladies with a better attitude but still very poor English, yet they do try their best to communicate and they are way friendlier that the other one. The hotel offers a free shuttle bus to the airport. But if you come for the first time, you will have to pay for the ride to the airport, though it is not really a lot, about 15 or 20 CNY which it is nothing. For frequent guests, these shuttle bus will be free. They also give a free shuttle bus from the airport to the hotel, but I am not sure how this works. The breakfast is basically Chinese, the only Western would be coffee and toast, but no butter or jam. Overall, value for money is really good as they offer good rooms for a fair price. A similar hotel in Shanghais downtown will cost you at least double and I am not sure if you will find the same quality as this one. It is a far from Shanghai downtown but it is very close to Pudong Airport. There is a metro line nearby but definitely not walking distance. "Good pick-up service","Good value for money","Close to airport"
会员5327:好评
服务很完善,距离机场和地铁都比较近。
会员3722:好评
客观评价,优点:离机场近,且有免费送机服务。早餐就那样。缺点:房间隔音效果太差,隔壁洗澡冲水的声音都听得到,空调也老化,一打开,抽风声音像拖拉机,没法睡,幸好是冬天,不开空调盖厚点也能睡,淋浴头也是坏的